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Wavecrest is an Australian-based surfboard company looking to expand into the US market. Their mission is to unite the global surfing community around the holistic development and overall wellness of the sport. Values such as community, mentoring, self-discovery, and inspiration are at the very core of this brand. The visual dynamic of the brand was created to appeal to both young and older surfers. The energetic and contrasting colors and type executions were inspired by the surfing industry and feel attractive to surfers looking to join this community. The letter “W” logo mark was created to be a flexible mark that can be used in full color or black and white throughout the brand.
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Writeliner is a handcrafted pen company based in Northern Kentucky. Writeliner prides itself on using high-quality upcycled materials. As a proud former commercial pilot, the owner thought it was important to keep the heritage in the branding. The final product is a unique icon paired with an elegant typeface that honers that legacy and remains timeless.
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Star Protection Agency is a private security company based in Seattle, WA. As a fast-growing company in a competitive market, it was important that their brand identity set them apart. Star Protections values lied in providing exceptional customer service and highly trained officers. The brand that was created is simple so that it is adaptable for the many different formats required.
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Rootology is a learning design company based in Charlotte, NC. Rootology's values lie in providing high-quality training that is focused on the best experience for the learner. Since the branding will be on all learning materials, it was important that it was versatile and memorable. The logo is both fun and timeless. The "R" from the logo can be used as an icon for versatility.
